03SEO

Technical SEO

Search is an engineering problem. We treat it like one.

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Works across: Interface · Application · Data · Infrastructure

Overview

Crawling, rendering, indexation, site architecture, structured data and migrations. We diagnose from Search Console, server logs, crawls and field data, then fix things in templates and routing instead of page by page.

What we do

Capabilities

Crawling & indexation

  • Crawl budget and efficiency
  • Server log analysis
  • Canonicalization
  • Index bloat cleanup
  • Sitemap architecture

Architecture

  • URL and site structure
  • Internal linking systems
  • Faceted navigation
  • International setups
  • Pagination

Rendering

  • JavaScript SEO
  • SSR, SSG and hydration strategy
  • Core Web Vitals
  • Edge caching for bots and users
  • Mobile parity

Systems

  • Structured data
  • Programmatic SEO
  • Content infrastructure
  • Migration planning
  • Search data pipelines

How we approach it

Principles we hold ourselves to

  1. 01

    Start from logs, not opinions

    Search Console, server logs and crawl data show what search engines actually do on your site. Recommendations come after.

  2. 02

    Fix the template, not the page

    Routing, rendering and linking logic. One change in the right component outperforms a thousand page edits.

  3. 03

    Migrations are deployments

    URL maps, redirect tests, parity crawls, staged rollout and monitoring afterwards. Traffic isn’t something to gamble with.

  4. 04

    Measure what search sees

    Field data over lab scores, indexed pages over submitted pages, crawl patterns over assumptions.

Signals

You might need this if…

  • Pages aren’t getting indexed and nobody can say why
  • A redesign or migration is on the calendar
  • Your content is rendered with JavaScript
  • You publish at scale and quality is uneven

Works with

  • Google Search Console
  • Server logs
  • Crawlers
  • PageSpeed & CrUX
  • Schema.org
  • Analytics platforms
  • BigQuery

Questions

Asked often

We build what content lives in (templates, internal linking, structured data, programmatic systems) and work alongside the people who write it.

Nobody honestly can. We can make sure your site is crawlable, indexable, fast and correctly structured. That’s the part of search that is engineering.

Before the new URL structure is decided. Migration planning is some of the highest-leverage work we do.

Related

Usually works alongside

Bring us the hard part.

Tell us what you’re working on. The people who reply are the people who would build it.

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