07Planning

Product Planning & Technical Strategy

From “I have an idea” to a plan you can build.

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Works across: Interface · Application · Intelligence · Data · Infrastructure

Overview

Requirements, architecture, feasibility, stack selection, MVP scope, build and inference cost estimates, roadmaps and technical audits, written by the people who would build it.

What we do

Capabilities

Definition

  • Requirements
  • MVP scope
  • Technical feasibility
  • User and system flows
  • Risk mapping

Architecture

  • Product architecture
  • AI architecture
  • Infrastructure planning
  • Stack selection
  • Data modeling

Economics

  • Build cost estimates
  • Build vs buy
  • Inference cost modeling
  • Scaling strategy
  • Team planning

Existing systems

  • Technical audits
  • System redesign
  • Migration strategy
  • Technical due diligence
  • Roadmaps

How we approach it

Principles we hold ourselves to

  1. 01

    Planned by builders

    Architecture from people who have to live with it, and estimates grounded in what the work actually involves.

  2. 02

    Decide what not to build

    Good MVPs are defined by what they leave out. We cut scope until what remains is sharp.

  3. 03

    Write it down

    Requirements, decisions and trade-offs go into documents, so the plan outlives the meeting.

  4. 04

    Every plan ends in a build order

    The last page is a sequence of work. If we build it, nothing is lost in translation; if someone else does, they can start on day one.

Signals

You might need this if…

  • You have an idea and don’t know what it takes to build
  • Quotes you’ve received differ by 10×
  • You’re choosing between technologies you can’t evaluate
  • Your system is hard to change and nobody can say why

Works with

  • Architecture decision records
  • System diagrams
  • Prototypes
  • Cost models
  • Technical audits

Questions

Asked often

No. Plenty of projects start with a problem and an idea. We turn that into requirements, architecture and a build plan.

It can be. You get documents you can take anywhere. Most people continue into the build, but nothing locks you in.

Yes: code, architecture, infrastructure, performance and security, with a prioritized list of what to fix and why.

Related

Usually works alongside

Bring us the hard part.

Tell us what you’re working on. The people who reply are the people who would build it.

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